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The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell




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 | #465 in Books |  Hyperion EA |  2002-01-07 | Original language:English | PDF # 1 |  5.50 x1.00 x8.25l,.65 | File type: PDF | 301 pages

 | Great product!

||7 of 8 people found the following review helpful.| quick dip into social science research|By Bart Mills|Some may say “The Tipping Point” belabors the obvious, which is that things change, sometimes overnight. True, too true, but so what? Malcolm Gladwell, the master of popularized social research, makes us care about the mechanisms of seemingly abrupt shifts in the course of human events—such as why William|.com |"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing ...

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