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| #637717 in Books | 2012-09-05 | Original language:English | PDF # 1 | 9.02 x.70 x5.98l,1.02 | File type: PDF | 314 pages||4 of 4 people found the following review helpful.| Persuasion Tool|By Thelma G. Babin|Strategy of Desire provides deep insights into many consumer behaviors. While reading you may experiece several "aha" moments while your knowledge of human behavior increases. The information in the book may very well give you the needed insights to take your marketing to the next level. The reader can expect to experience moments of discov|About the Author|| Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books in
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practi...
You can specify the type of files you want, for your device.The Strategy of Desire | Ernest Dichter. I was recommended this book by a dear friend of mine.
