[PDF.33aw] The Psychology of Advertising

The Psychology of Advertising

[PDF.en18] The Psychology of Advertising

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 | #1763565 in Books |  2015-12-19 |  2015-12-10 | Original language:English | PDF # 1 |  9.69 x1.02 x6.85l,.0 | File type: PDF | 450 pages

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|| ||"As a comprehensive, yet readable, book of reference for academics and their students working in the areas of advertising, business studies and in more general areas such as attitude formation and attitude change, the book will be very valuable." - <

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.

This book discusses key topics from t...

You easily download any file type for your device.The Psychology of Advertising   |  Bob M Fennis, Wolfgang Stroebe.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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