[PDF.60sq] The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noël Kapferer
[PDF.xc62] The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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| #2268836 in Books | Kogan Page | 2008-03-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 9.70 x1.53 x7.38l,1.10 | File type: PDF | 576 pages | ||0 of 0 people found the following review helpful.| overload|By honeycurls|I was looking for guidance and ideas. This book did not to satisfy my needs. Quite expensive for an overview.|0 of 0 people found the following review helpful.| The best|By Sander Janssens|The best book on strategic branding. Very down to earth, Lessons remain valuable even after all these years with in||
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.
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