[PDF.09dw] The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)

[PDF.zr06] The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)

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 | #481082 in Books |  2010-03-27 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  .90 x7.40 x9.10l,1.75 | File type: PDF | 448 pages

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||0 of 0 people found the following review helpful.| Five Stars|By Kevin Smith|Exactly as expected.|1 of 2 people found the following review helpful.| Great book for communicators of any level.|By M. David|I wish this book was one of my required texts when I was an undergrad. Perloff puts everything in perspective in this one-stop-shop for persuasion. I recommend this book not ju|About the Author||Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University o

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff ...

You can specify the type of files you want, for your device.The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th Edition (Communication Series)   |  Richard M. Perloff. A good, fresh read, highly recommended.

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