[PDF.10pv] The Brain Sell: When Science Meets Shopping

The Brain Sell: When Science Meets Shopping

[PDF.zn08] The Brain Sell: When Science Meets Shopping

The Brain Sell: When  David Lewis epub
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 | #1262429 in Books |  Nicholas Brealey Publishing |  2013-09-26 |  2013-09-26 | Original language:English | PDF # 1 |  9.25 x1.00 x6.00l,.0 | File type: PDF | 228 pages

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||1 of 1 people found the following review helpful.| Examples are backed up by scientific research|By Robert Agostinho|We all know that advertisers use psychology in creating their ads, this book helps people to better understand what methods these advertisers use and how we, as a consuming public can protect ourselves from these tricks, or turn the tables and get a better deal when shopping. Some of the methods are pretty well k| |Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colours, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things.―Scientific American

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.

Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry...

You can specify the type of files you want, for your gadget.The Brain Sell: When Science Meets Shopping   |  David Lewis. Which are the reasons I like to read books. Great story by a great author.

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