[PDF.91pw] The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
[PDF.ce13] The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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| #1497618 in Books | Kogan Page | 2008-08-01 | Original language:English | PDF # 1 | 8.90 x.72 x6.34l,1.02 | File type: PDF | 256 pages | ||0 of 1 people found the following review helpful.| Great primer on the advertising research field|By william f stephenson|As a newcomer to the advertising research field, The Advertised Mind is a very good and thorough read. I appreciated the introduction to various methods of advertising research and the relatively unbiased approach to analyzing the pro's and con's. The introduction to neuroscience was by far the best part o||
"[T]he book will give you a competitive advantage... helps both creatives and accountants deal with [advertising effectiveness]." - Fast Company
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consume...
You easily download any file type for your gadget.The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising | Erik Du Plessis. I was recommended this book by a dear friend of mine.
