[PDF.81ub] Sensory Marketing: Research on the Sensuality of Products
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Sensory Marketing: Research on the Sensuality of Products
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| #1253278 in Books | 2009-12-18 | 2010-01-18 | Original language:English | PDF # 1 | 9.00 x.96 x6.00l,1.25 | File type: PDF | 422 pages||0 of 0 people found the following review helpful.| A fantastic book for anyone looking to enhance their own or other's sense of well being|By Kathryn Goetzke|This is a fantastic book, and looks in depth at the outcomes of engaging our senses. It provides provocative research, interesting factoids, and does a phenomenal job of making it readable for both the academia and casual reader looking to better understand sensory market|||"This book differs in that (the content) is underpinned by psychological theories and methodological approaches. The outcome of a conference event, current research is discussed alongside contemporary and familiar sensory marketing examples, and should ap
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing...
You can specify the type of files you want, for your gadget.Sensory Marketing: Research on the Sensuality of Products | From Routledge. Just read it with an open mind because none of us really know.
