[PDF.45eb] Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

[PDF.kj33] Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

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 | #6024210 in Books |  2016-11-28 | Original language:English | PDF # 1 |  9.80 x1.70 x7.00l,.0 | File type: PDF | 748 pages

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||About the Author|

|Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for m

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

The book is divided into seven sections, offering a truly c...

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