[PDF.19eg] Mad Cows and Mother's Milk: The Perils of Poor Risk Communication
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Mad Cows and Mother's Milk: The Perils of Poor Risk Communication
William Leiss, Douglas Powell
[PDF.ur47] Mad Cows and Mother's Milk: The Perils of Poor Risk Communication
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| #3447907 in Books | 2004-11-25 | Original language:English | PDF # 1 | 9.00 x1.10 x6.00l,1.53 | File type: PDF | 464 pages||0 of 0 people found the following review helpful.| Review of Mad Cows and Mother's milk|By Spero P. Tsindos|This is an excellent book on the issue of risk communication and communication vacuum. For anyone in the fields of public health and health promotion, this is worth the read.|5 of 5 people found the following review helpful.| A Must-Have for the Professional PR Library|By Suzanne||"There is no other book like this one, drawing so extensively and insightfully from case studies. This is the best book I have seen on risk communication."|About the Author|Queen's University, research chair in Risk Commun
Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. Mad Cows and Mother's Milk outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change and ge...
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