[PDF.63fd] Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

[PDF.tq71] Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

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 | #712844 in Books |  2014-10-07 |  2014-10-07 | Original language:English | PDF # 1 |  9.25 x1.25 x6.50l,.0 | File type: PDF | 288 pages

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||3 of 3 people found the following review helpful.| The Myth of Spin Doctors|By Chet Nagle|The headline today about the Rolling Stone's inaccurate and inflammatory article about a rape at University of Virginia read: "Updated Apology Digs Deeper Hole for Rolling Stone." If you had read this book before seeing that headline, you would chuckle and skip the rest of the article. Rolling Stone had a "Glass Jaw" punched by the expose| |"Today, one product defect, one offensive remark-combined with the power of instantaneous worldwide social networking-can bring down the mightiest giant. GLASS JAW analyzes how scandals spiral out of control and details the hard work required to regain a lost

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen...

You can specify the type of files you want, for your device.Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal   |  Eric Dezenhall. Which are the reasons I like to read books. Great story by a great author.

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